Digital Fusion Cusine

For Mission: DS106 I decided to do a design and video assignment. For the design assignment I chose to create an animated magazine cover. I thought these would be pretty cool if they actually existed on newsstands, so it sounded fun.

I used the December 2012 cover of Black Enterprise (the self-proclaimed “#1 Resource for Black Entrepreneurs, Professionals and Small Businesses”). The original features actor-comedian, Kevin Hart, who has an alter-ego named Chocolate Droppa. Chocolate Droppa is pretty much the worst rapper, ever, who probably talks more than he raps.

I put a little animation from the Flight of the Conchords’ song “Hiphopopotamus vs. Rhymenoceros” (great song, btw).

Now a worldwide pop-culture, hip-hop was originally a black american enterprise, and even though these three people are just having fun with it, I thought it fit.

Kevin Hart (top) with the Flight of the Conchords take the rap world by storm.

For the video assignment I tried to visualize a song, “Let the Sunshine In (Reprise)”, by the 5th Dimension. I’ve always thought it was a powerful, soul-filled song. It’s one of those songs that I wished were longer (actually there is a longer version, that’s also pretty good; Billboard’s has it pegged at the #57th greatest song of all-time). One of the songs I wish I were around for when it was being tested out on the road, maybe in some oversized shack of a music house, where the only drink on the menu was moonshine. Needless to say I think it invokes a lot of emotion, almost in a celebratory way. But I can also see it as a terribly miserable song, that can also sound like a pleading to darker world.

I juxtaposed the song with some USG film and photos of atomic testing and the bombings of Hiroshima and Nagasaki. I did this to play on the miserable plea theme combined with one of the faces nuclear fusion.

Nuclear fusion is the power source of the Sun and hence life as we know it, so I think it’s a wonderful thing. Being a huge proponent of nuclear energy (I want nuclear reactors providing the majority of the baseline power in this country and wherever possible, especially in poorer parts of the world) I wanted to explore why most citizens of the world are bitterly opposed to the idea of nuclear energy. I think that people associate it with the horrors of nuclear weapons, so this song visualization is a mix of those fears contrasted with the celebration of the longest running fusion reactor in our neighborhood, the driver of life, our Sun.

9 thoughts on “Digital Fusion Cusine

  1. It seems like you put a lot of thought into this assignment, great using Kevin Harts alter ego and the Flight of the Conchords rap song, that is a creative correlation that in most cases would be hard to tie together… The use of a classic song such as 5th Dimension’s “Let the Sunshine” as the background to image of nuclear weapons is an interesting combination, it is a subtle way to express your views and you bring a topic that is looked in sort of a negative way… Really good post overall….

  2. Wow! This post is one of the best I have seem from the course. Your efforts can be seem from a far. I really like the animation in the cover of the magazine. The way you explain the video shows that you care about the minimal detail of your work. Great post!

    • Wow, what a compliment, considering all of the great things people are doing in this class! Thank you.

    • In Photoshop (this lab has it) it’s actually pretty simple, just a bit monotonous.

      Just get a basic understanding of layers (each layer is a frame in the animation), and open up the “Timeline” window. Here’s a good walkthrough for the Windows version. The only difference is Timeline is called Animations there.

  3. Did you see the Chocolate Drop vs T-Pain battle? Chocolate drop killed it!! ON a serious note that cover is very hypnotic. I found myself staring at it for a while

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